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A Closer Look at the Five Automotive Marketing Moments of Buyers

The car buying process has changed dramatically thanks to the internet and smart devices. Instead of...
Eric Thornsbrough Apr 25, 2018 8:10:29 AM

Maximize ROI with Automotive Direct Mail

Direct mail marketing is a familiar term to many because throughout the years delivering materials v...
Sean Marra Feb 5, 2018 9:16:47 PM

Choosing an Automotive Advertising Agency For Your Digital Needs

Digital advertising is clearly one of the main methods by which automotive dealerships are generatin...
Sean Marra Jan 30, 2018 6:04:58 AM

The importance of up to date data in your CRM

Ask a customer management professional to name the Number One killer of effective CRM systems, and y...
Eric Thornsbrough Jan 23, 2018 1:07:00 PM

Email Marketing: Endless Variety, Customization, and Results!

Marketing options have expanded over the years, but one of the most effective formats even after new...
Sean Marra Dec 13, 2017 12:20:46 PM

ePush! Insights #11: Is email marketing dead?

With so many other ways to reach customers, it can seem like email is on its way out.  As a marketer...
Sean Marra Sep 4, 2017 11:20:09 AM

ePush! Insights #09: Marketing Models for Generating Leads

In this video I explain the 3 most common models for generating leads and sales in the Automotive In...
Sean Marra Jul 17, 2017 9:55:24 AM

Automotive Disruptive Marketing Defined

Tradition is great when it comes to Thanksgiving and the Fourth of July. But in a world where commun...
Eric Thornsbrough Apr 5, 2017 6:24:06 PM

How To Create the Ultimate Conquest Marketing Strategy

Are you seeking new digital traffic on your website, and more foot traffic in your physical store?
Eric Thornsbrough Dec 5, 2016 2:00:23 AM

Automotive Finance in Cross Hairs of Extreme Millennial Makeover

Do you know anybody that would look back on their first car purchase and say “Ahh, I miss the good o...
Zach Kempf Nov 8, 2016 7:48:12 AM

What Used-Car Dealers Need to Know About CRM

 Today’s car-buying marketplace demands nothing less than a connected, personalized customer experie...
Zach Kempf Sep 27, 2016 8:34:00 AM

Automotive Email Campaign Questions You Should Consider

In today’s digital world, where everybody is connected to the web, to their email and to their texti...
Eric Thornsbrough Sep 27, 2016 8:05:35 AM

How Auto Retailers Can Use Email Marketing to Their Advantage

Automotive Email Marketing, particularly in the acquisition, retention, and reactivation of automoti...
Eric Thornsbrough Sep 8, 2016 10:31:26 AM

3 Key Areas of Focus to Have Long-Term Success With Automotive Email Marketing

You initiate your campaign to target a specific segment in your market. Then what? You might be miss...
Eric Thornsbrough Aug 24, 2016 12:08:31 PM

The 3 Trillion-Dollar Dirty Data Epidemic Facing Dealerships Nationwide

Dealerships have an epidemic on their hands, one that’s growing out of control and killing their pro...
Eric Thornsbrough Aug 15, 2016 6:31:00 PM

900+ Digital Interactions BEFORE Purchase

 Auto dealership's and marketers alike understand that the average research timeline for a new car p...
Eric Thornsbrough Apr 24, 2016 8:39:43 AM

Why the Human Connection Isn't as Bad as You Think

Do you remember your first car? Of course you do! Even though it was a beat up old whatever nearing ...
Sherry Brown Mar 6, 2016 12:51:46 PM

7 Biggest Direct Mail Blunders

Copying is the sincerest form of flattery. I pay attention to what Fortune 500 companies are doing, ...
Sherry Brown Jan 25, 2016 8:52:54 AM

Automotive Disruption From The Bay Area To Atlanta

Never has the traditional automotive business model been under constant siege as it is today from mu...
Zach Kempf Dec 22, 2015 9:15:21 AM

Is Direct Mail Dead?

We are in the digital age. You’re nobody unless you have a website, Facebook page, Twitter, Instagra...
Eric Thornsbrough Nov 12, 2015 9:53:58 AM

Emerging dealerships run on proven digital technology

As your dealership grows, so does the involvement of technology and the need for digital services. Y...
Eric Thornsbrough Sep 15, 2015 5:50:36 PM

3 Reasons Why Your Dealership Needs to Be Mobile

Today’s consumers are always on the go and constantly connected with their digital devices.  A recen...
Zach Kempf Jun 23, 2015 5:41:46 PM

What The Experts Are Saying About Direct Mail vs. Digital

 When the Direct Marketing Association released their 2015 DMA Response Report the data was very pos...
Eric Thornsbrough Jun 22, 2015 6:44:04 AM

How Digital Automotive Marketing is Influencing Today’s Consumers

One Billion Dollars Per Year ($1-Billion!). That's how much America's auto dealers will bump their d...
Eric Thornsbrough Jun 2, 2015 7:09:33 AM

The Recipe to a Successful Automotive Digital Marketing Campaign

Today's consumers are more connected, empowered and informed than ever before, and with their easy a...
Eric Thornsbrough Jun 2, 2015 6:57:58 AM

Email Marketing for Automotive Dealers: Myths vs. Facts

The need for online marketing has grown exponentially in recent years for businesses of all sizes an...
Eric Thornsbrough Mar 17, 2015 7:39:50 AM

Reasons to Invest in an Automotive Digital Marketing Campaign

Retail automotive marketing isn't a game for amateurs. So many market forces play on new and used ca...
Sean Marra Mar 11, 2015 9:33:19 AM

6 Steps to Automotive Email Marketing that Dramatically Increase Sales

A few years ago, with the advent of Social Media and Mobile, many marketers thought that email would...
Eric Thornsbrough Jan 29, 2015 8:51:51 AM

Easy Tips For Auto Dealers To Sell Online Prospects

Ten years ago, consumers would visit several dealerships before buying a vehicle including returning...
ePush! Sep 18, 2014 10:01:53 AM

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