With so many other ways to reach customers, it can seem like email is on its way out. As a marketer, you want to be as effective and efficient as possible, so it’s only fair that you ask: is email marketing really worth it?
I've been hearing for so long of the demise of email marketing, but that's simply not true. In this episode of ePush! Insights, I discuss some facts and misconceptions that prove email marketing is still an essential tool for attracting and retaining customers. Along the way, you’ll pick up some tips that can help you refine your own email marketing strategy.