As your dealership grows, so does the involvement of technology and the need for digital services. You face the challenge to find digital strategies that work and fit with your store’s marketing plan. It’s a full time job that requires dedication and expertise.
Today, dealerships have two distinct options for managing their digital strategy.
The first is to hire a digital marketing or internet team. Yes, a team. Digital marketing encompasses several areas and typically requires a minimum of two professionals per strategy you use. This will work if you have a large dealership or your corporate office manages multiple stores with an in-house agency, but smaller dealers need a better suited solution.
The second option is to hire a digital agency to design and manage your digital arm. A digital agency has the resources to provide you with cutting edge strategies and support. This allows you to focus on your core sales operation so you can easily scale your operation as you experience success.
The decision to use an agency.
Hiring and maintaining an internal digital department is expensive and complex. Hiring an agency takes the stress out of marketing by consolidating management, development, and reporting into one point of accountability.
Here are some advantages of outsourcing your digital arm to an agency:
Expertise: Agencies offer better expert advice and strategies because they deal with multiple clients and have to stay cutting edge if they want to produce consistent results in today’s competitive market.
Convenience: Having an agency working for you will reduce the time and money in-house employees would spend on developing and managing new strategies.
Cost Effective: Hiring and training new staff members involves expenses such as recruiting, training and dealing with constant turnover.
Availability: Digital Agencies provide you with constant support and have a vested interest in keeping you a happy successful client.
Accountability: Most in-house internet managers wear several hats including sourcing, executing and even selling. In some cases there are managers that can multi-task and pull this off. But typically wearing this many hats will de-focus their energy and each aspect of their job duties can suffer. Agencies have a full staff to handle the workload in an efficient manner with greater results and accountability.
Cutting Edge Strategies: When your lifeblood is producing results for multiple clients, developing, testing and implementing new strategies is a natural progression to assuring your clients will stay on board and not jump ship. This means an agency will work like mad to keep their clients ahead of the curve.
If your dealership is experiencing a growth downturn or slowdown and your team members are spread thin with their duties, then it may be time to consider supplementing your team with outsourced digital support.
At ePush! we have a dedicated team of top flight marketing, technology and support professionals whose focus in on increasing our clients’ bottom line.
Reach out to us today and let’s go to the whiteboard together to discuss how to grow your digital presence without a huge investment of resources. We offer strategies based on performance that are custom designed for your store.