Are you seeking new digital traffic on your website, and more foot traffic in your physical store?
You’re looking for a successful conquest marketing strategy.
The whole point of conquest marketing is to help you take command of your digital space. This type of marketing is data-driven, effective, and will help you see the results you’ve been looking for. Learn the three steps to crafting the ultimate conquest marketing strategy below.
3 Steps to Creating a Successful Conquest Marketing Strategy
Understand your market and, therefore, your competition.
In today’s digital world, marketing is constantly evolving. For this reason it’s important to never lose sight of the competition, no matter how successful your company becomes. Why? Because odds are your biggest competitor is right down the road, scheming up new ways to conquest your customers.
So, how can you stay one step ahead of the game?
Three words: research, research, research.
Conducting research into your market and competition, can provide you with a better understanding of which direction your strategy should take.
Define your customer and understand their problems.
It’s time to face a harsh truth — without customers, there would be no business, so it’s important to keep them hooked, satisfied, and coming back for more.
So, while research is being done into markets and competition, you should also take some time to better understand your customer. But what do you want to know about them to craft a great conquest marketing strategy? Excellent question.
Imagine asking every customer you interact with “what’s the biggest problem in your life?” or “what is a plight you wish to overcome?” and you’ll have the information you need.
Of course, you shouldn’t actually ask each customer directly. Instead, use cutting-edge technology to conduct your research behind the scenes.
Gathering data allows you to categorize your customer base and move on to step 3.
Directly target customers with personalized ads that aim to resolve their issues.
Understanding what problems your customers want to solve is powerful information. Armed with this knowledge, you can send targeted ads using language that — you guessed it — aims to solve those problems.
Whether you’re selling to a new customer, or conquesting a competitor’s, these personalized ads can ultimately help you win the sale.
No matter how you slice it, conquest marketing could be a game changer for your business, so get started today. If you have any questions about the three steps listed above, or about any of the services and products available through ePush!, contact us today.