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3 Automotive Marketing Strategies that Increase ROI

Car dealerships don't have to be told that the market is getting more competitive as automobile marketing strategies evolve to meet digital demands. However, there are at least three ways that your automotive marketing strategies can become more effective through aiming tighter and focusing on the specific viewership that is most likely to respond positively. Using powerful data tools, your dealership gets seen by exactly the right potential customers, right when they want to buy.

1. Use Integrated Data to Raise your Relevant Reach

Simply adding more demographics makes it seem like you now have access to more potential customers, but unfortunately, this increase doesn't always increase the percentage of in-market shoppers. You may be advertising to more people, but the yield isn't high.

Pushing past simply getting more data to getting excellent data actually reduces your ad spend by targeting fewer total leads while increasing how many of your leads are actually in the market to buy a vehicle. Through a combination of unique behavioral data sets and hygiened data re-opted in to your CRM, you narrow your marketing efforts to the most effective sector of your market.

2. Boost your Tier 3 strategy with Artificial Intelligence.

By combining Behavioral Data Analysis & Artificial Intelligence to identify consumer buying patterns allows you to recognize and reach out to car buyers as soon as they are in-market prospects, and gain first position to sell them a vehicle.

3. Segment prospects using conversion profiling.

It isn't enough to assume that just because someone clicks on a car offer they are ready to purchase. By analyzing data points and lead scoring, you can build a profitable customer journey map, increasing sales and saving thousands every month in prospect acquisition cost. 

These automotive strategies help you to know who the prospects are, what they want, and when they want it. If you would like to get a real-time 360-degree view of individual prospects using behavioral data and micro moments, reach out to us today for a FREE demo of eVe.

 

Turn Your Dirty Data Into A Competitive Weapon

Eric Thornsbrough
Eric Thornsbrough
As the Marketing Director for ePush! Eric Thornsbrough oversees business developement, strategic marketing and consults with dealer agencies who want to leverage complex data and new technologies.

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