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Sean Marra

Sean Marra

CEO of ePush! With over 20 years of experience in automotive, Sean’s fearless approach and instincts put him at the forefront of the industry when it comes to Digital Marketing.

Recent Posts:

Behavioral Data Is Ideal For Automotive Targeting Of Prospects

A longtime client and I were having lunch earlier this year when he voiced a complaint I’ve heard do...
Sean Marra Jul 23, 2018 10:27:54 AM

5 Must Have Ingredients of an Automotive Advertising Ad

It was Spring and I assigned an artist we’d just hired to design an email template for our automotiv...
Sean Marra Jul 2, 2018 9:00:23 AM

Who Just Spent All That Time On Your Car Dealer Website?

Two thousand people hit your website this month. You’ll get leads from 40 of them. Sixty, if you’re ...
Sean Marra Jun 25, 2018 5:35:51 AM

How to Succeed In The Era of Customer Experience

Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also t...
Sean Marra Apr 5, 2018 5:01:18 PM

How to Use Geofencing Marketing to Increase Sales & Customer Retention

Geofencing is a technology that allows dealerships to reach out in real time to prospective customer...
Sean Marra Mar 5, 2018 9:52:05 AM

Maximize ROI with Automotive Direct Mail

Direct mail marketing is a familiar term to many because throughout the years delivering materials v...
Sean Marra Feb 5, 2018 9:16:47 PM

Choosing an Automotive Advertising Agency For Your Digital Needs

Digital advertising is clearly one of the main methods by which automotive dealerships are generatin...
Sean Marra Jan 30, 2018 6:04:58 AM

Is Dirty, Outdated Data Killing Your Dealership's Profits?

Dealerships have an epidemic on their hands, one that’s growing out of control and killing their pro...
Sean Marra Jan 23, 2018 1:30:00 PM

How Mobile Apps Are Changing The Car Buying Experience

Automotive retailing is shifting from a product and salesperson driven process to an experiential cu...
Sean Marra Jan 12, 2018 9:42:09 AM

Reaching the Millennial Demographics

Millennials, the adult generation in their 20s and early 30s right now, are shopping for cars in way...
Sean Marra Jan 3, 2018 3:38:34 PM

Email Marketing: The Way to Get a Huge Bang for Your Buck

These days, most people grab their smartphones and swipe through emails first thing in the morning. ...
Sean Marra Dec 23, 2017 11:33:00 AM

AI Machine Learning: What can it do for you?

While many marketers know that something within their large consumer-related data sets allows comput...
Sean Marra Dec 20, 2017 7:51:05 AM

Email Marketing: Endless Variety, Customization, and Results!

Marketing options have expanded over the years, but one of the most effective formats even after new...
Sean Marra Dec 13, 2017 12:20:46 PM

Artificial Intelligence For Car Dealers

Media today is full of trumpeting predictions about Artificial Intelligence. AI and machine learning...
Sean Marra Dec 1, 2017 5:52:18 AM

ePush! Insights #11: Is email marketing dead?

With so many other ways to reach customers, it can seem like email is on its way out.  As a marketer...
Sean Marra Sep 4, 2017 11:20:09 AM

ePush! Insights #09: Marketing Models for Generating Leads

In this video I explain the 3 most common models for generating leads and sales in the Automotive In...
Sean Marra Jul 17, 2017 9:55:24 AM

ePush! Insights #10: Increasing New Service RO's

We can agree that a dealership’s service department is considered the lifeblood of a store. Yet, som...
Sean Marra Jul 5, 2017 11:44:57 AM

Our New Executive Project Manager Is Rocking Our World

 We are pleased to announce that Sabrina Lugo has joined the ePush! team as Executive Project Manage...
Sean Marra May 25, 2017 12:31:16 PM

ePush! Insights #08: eAnalytix™

In this episode of ePush! Insights I introduce eAnalytix™, a customized digital strategy playbook th...
Sean Marra May 23, 2017 12:15:11 PM

ePush! Insights # 07: Evidence Based Advertising

Today’s topic is about Evidence Based Advertising and the three “E”’s that are the cornerstone of ou...
Sean Marra May 9, 2017 5:19:05 PM

ePush! Insights #06: The Secret Sauce of CRM Reanimation - Part 2

On this episode,  I dive into the steps of ePush! CRM Reanimation™ - our proprietary Data Transforma...
Sean Marra Apr 27, 2017 9:05:04 AM

ePush! Insights #05: The Secret Sauce of CRM Reanimation™ - Part 1

Today on this episode we’re going to dive into the 6 steps of ePush! CRM Reanimation™… our proprieta...
Sean Marra Apr 26, 2017 7:12:12 PM

ePush! Insights #02: What is Reanimation™ - Part 2

Sean Marra, CEO of ePush! answers questions regarding ePush! Reanimation™ a proprietary program that...
Sean Marra Apr 26, 2017 8:19:03 AM

ePush! Insights #1: What is Reanimation - Part 1

On the first episode of ePush! Insights I explain what is CRM Reanimation, the data transformation p...
Sean Marra Apr 26, 2017 8:16:27 AM

5 Reasons why hiring millenials is good

There is a reason why Millennials (aka Generation Y) people born from 1980-2000, have acquired a set...
Sean Marra Oct 15, 2015 2:03:47 PM

Reasons to Invest in an Automotive Digital Marketing Campaign

Retail automotive marketing isn't a game for amateurs. So many market forces play on new and used ca...
Sean Marra Mar 11, 2015 9:33:19 AM

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