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Eric Thornsbrough

Eric Thornsbrough

As the Marketing Director for ePush! Eric Thornsbrough oversees business developement, strategic marketing and consults with dealer agencies who want to leverage complex data and new technologies.

Recent Posts:

Marketing to Millennials: 6 Ways to Effectively Engage

With a population of over 75 million, Millennials are a target market that cannot be ignored. In fac...
Eric Thornsbrough Jun 25, 2018 5:36:42 AM

3 Powerful Benefits of Behavioral Advertising

Behavioral advertising has steadily become one of the most effective ways for businesses to market. ...
Eric Thornsbrough Jun 11, 2018 12:53:50 PM

A Closer Look at the Five Automotive Marketing Moments of Buyers

The car buying process has changed dramatically thanks to the internet and smart devices. Instead of...
Eric Thornsbrough Apr 25, 2018 8:10:29 AM

Four Types of Dealership Data That Boosts ROI

Research suggests that the cost of obtaining a new customer can be from five to 25 times the expense...
Eric Thornsbrough Apr 23, 2018 1:45:33 PM

Are Millennial Car Buying Trends Motivated By Technology.

Remember the days when a vehicle's make and model were the motivating factors for most buyers? Of co...
Eric Thornsbrough Apr 17, 2018 11:37:00 AM

3 Key Ways To Use Predictive Analytics in Email Marketing

The onslaught of digital marketing has definitely changed the landscape of how car dealerships marke...
Eric Thornsbrough Apr 17, 2018 11:28:54 AM

3 Automotive Marketing Strategies that Increase ROI

Car dealerships don't have to be told that the market is getting more competitive as automobile mark...
Eric Thornsbrough Apr 6, 2018 5:52:09 AM

Turn Tech Features Into Profit From Advertising to Millennials

According to an article in Autoweek, Millenials, a generation born between the years of 1980 and 200...
Eric Thornsbrough Mar 31, 2018 11:00:00 AM

How Car Dealership Marketing is changing in 2018

Car Buying in 2018 Buying a car gets easier and easier every year. According to a study by Cox Autom...
Eric Thornsbrough Mar 30, 2018 9:17:55 AM

Automotive Marketing With Facebook

Facebook over the past decade has become of the world's largest Social media companies with an astou...
Eric Thornsbrough Feb 15, 2018 4:33:24 PM

The importance of up to date data in your CRM

Ask a customer management professional to name the Number One killer of effective CRM systems, and y...
Eric Thornsbrough Jan 23, 2018 1:07:00 PM

Dirty Data And The Cost of Lost Opportunities

Dirty Data is said to cost business Trillions of dollars in lost opportunities per year. How much is...
Eric Thornsbrough Apr 26, 2017 8:37:04 AM

Automotive Disruptive Marketing Defined

Tradition is great when it comes to Thanksgiving and the Fourth of July. But in a world where commun...
Eric Thornsbrough Apr 5, 2017 6:24:06 PM

3 Reasons CRM Data Mining is Essential to Your Business

We’d like to tell you a story about a hero.
Eric Thornsbrough Mar 7, 2017 9:47:13 AM

How To Create the Ultimate Conquest Marketing Strategy

Are you seeking new digital traffic on your website, and more foot traffic in your physical store?
Eric Thornsbrough Dec 5, 2016 2:00:23 AM

3 Essentials of Automotive Advertising

As automotive advertisers, we all have our preferences and partialities, and so our preconceived lea...
Eric Thornsbrough Nov 23, 2016 10:26:15 AM

Facts About Bots and Email Security

For a concerned advertiser, today's email marketing environment may resemble the Wild West more than...
Eric Thornsbrough Nov 8, 2016 7:03:52 AM

Automotive Email Campaign Questions You Should Consider

In today’s digital world, where everybody is connected to the web, to their email and to their texti...
Eric Thornsbrough Sep 27, 2016 8:05:35 AM

How Auto Retailers Can Use Email Marketing to Their Advantage

Automotive Email Marketing, particularly in the acquisition, retention, and reactivation of automoti...
Eric Thornsbrough Sep 8, 2016 10:31:26 AM

3 Key Areas of Focus to Have Long-Term Success With Automotive Email Marketing

You initiate your campaign to target a specific segment in your market. Then what? You might be miss...
Eric Thornsbrough Aug 24, 2016 12:08:31 PM

The 3 Trillion-Dollar Dirty Data Epidemic Facing Dealerships Nationwide

Dealerships have an epidemic on their hands, one that’s growing out of control and killing their pro...
Eric Thornsbrough Aug 15, 2016 6:31:00 PM

3 Simple Ways to Use Behavioral Data to Grow Your Dealership

For the past few years, dealers more than ever began leveraging the power of business intelligence a...
Eric Thornsbrough Jul 6, 2016 10:36:51 AM

26 Crazy Facts You Never Knew About Google

Learn 26 facts you probably never know about Google. This fun Infographic depicts the online giants ...
Eric Thornsbrough Apr 24, 2016 9:56:43 AM

900+ Digital Interactions BEFORE Purchase

 Auto dealership's and marketers alike understand that the average research timeline for a new car p...
Eric Thornsbrough Apr 24, 2016 8:39:43 AM

American Muscle Cars

Muscle Cars of America...What makes these beauties still strong today!
Eric Thornsbrough Mar 22, 2016 10:54:09 AM

Is Direct Mail Dead?

We are in the digital age. You’re nobody unless you have a website, Facebook page, Twitter, Instagra...
Eric Thornsbrough Nov 12, 2015 9:53:58 AM

Emerging dealerships run on proven digital technology

As your dealership grows, so does the involvement of technology and the need for digital services. Y...
Eric Thornsbrough Sep 15, 2015 5:50:36 PM

What The Experts Are Saying About Direct Mail vs. Digital

 When the Direct Marketing Association released their 2015 DMA Response Report the data was very pos...
Eric Thornsbrough Jun 22, 2015 6:44:04 AM

How Digital Automotive Marketing is Influencing Today’s Consumers

One Billion Dollars Per Year ($1-Billion!). That's how much America's auto dealers will bump their d...
Eric Thornsbrough Jun 2, 2015 7:09:33 AM

The Recipe to a Successful Automotive Digital Marketing Campaign

Today's consumers are more connected, empowered and informed than ever before, and with their easy a...
Eric Thornsbrough Jun 2, 2015 6:57:58 AM

Email Marketing for Automotive Dealers: Myths vs. Facts

The need for online marketing has grown exponentially in recent years for businesses of all sizes an...
Eric Thornsbrough Mar 17, 2015 7:39:50 AM

6 Steps to Automotive Email Marketing that Dramatically Increase Sales

A few years ago, with the advent of Social Media and Mobile, many marketers thought that email would...
Eric Thornsbrough Jan 29, 2015 8:51:51 AM

Digital Marketing Innovator ePush! Named to INC. 500

 St. Petersburg-based digital marketing innovator ePush! pushed competitors aside and earned a spot ...
Eric Thornsbrough Aug 21, 2014 10:15:46 AM

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