Auto dealership's and marketers alike understand that the average research timeline for a new car purchase can span months. Luth Research's opt-in panel (illustrating the order and pages a user visited), analyzed the searches, clicks, website visits, and video views that make up one individual's path to purchase
. The research resulted in a granular view of how the key auto shopping moments play out in one consumer's car-buying process. This case study written by Lisa Gevelber uncovers 900 plus digital interactions one consumer had leading up to her lease.
Now more than EVER before dealerships must engage the consumer when they are in their research phase to increase the chance of converting the prospect to a sale.
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