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5 Must Have Ingredients of an Automotive Advertising Ad

It was Spring and I assigned an artist we’d just hired to design an email template for our automotiv...
Sean Marra Jul 2, 2018 9:00:23 AM

Marketing to Millennials: 6 Ways to Effectively Engage

With a population of over 75 million, Millennials are a target market that cannot be ignored. In fac...
Eric Thornsbrough Jun 25, 2018 5:36:42 AM

Who Just Spent All That Time On Your Car Dealer Website?

Two thousand people hit your website this month. You’ll get leads from 40 of them. Sixty, if you’re ...
Sean Marra Jun 25, 2018 5:35:51 AM

3 Powerful Benefits of Behavioral Advertising

Behavioral advertising has steadily become one of the most effective ways for businesses to market. ...
Eric Thornsbrough Jun 11, 2018 12:53:50 PM

A Closer Look at the Five Automotive Marketing Moments of Buyers

The car buying process has changed dramatically thanks to the internet and smart devices. Instead of...
Eric Thornsbrough Apr 25, 2018 8:10:29 AM

Four Types of Dealership Data That Boosts ROI

Research suggests that the cost of obtaining a new customer can be from five to 25 times the expense...
Eric Thornsbrough Apr 23, 2018 1:45:33 PM

Are Millennial Car Buying Trends Motivated By Technology.

Remember the days when a vehicle's make and model were the motivating factors for most buyers? Of co...
Eric Thornsbrough Apr 17, 2018 11:37:00 AM

3 Key Ways To Use Predictive Analytics in Email Marketing

The onslaught of digital marketing has definitely changed the landscape of how car dealerships marke...
Eric Thornsbrough Apr 17, 2018 11:28:54 AM

3 Automotive Marketing Strategies that Increase ROI

Car dealerships don't have to be told that the market is getting more competitive as automobile mark...
Eric Thornsbrough Apr 6, 2018 5:52:09 AM

How to Succeed In The Era of Customer Experience

Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also t...
Sean Marra Apr 5, 2018 5:01:18 PM

Turn Tech Features Into Profit From Advertising to Millennials

According to an article in Autoweek, Millenials, a generation born between the years of 1980 and 200...
Eric Thornsbrough Mar 31, 2018 11:00:00 AM

How Car Dealership Marketing is changing in 2018

Car Buying in 2018 Buying a car gets easier and easier every year. According to a study by Cox Autom...
Eric Thornsbrough Mar 30, 2018 9:17:55 AM

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