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Leadership & Managing People

How to solve a key employee's absence problem.

Every dealership has a key employee whom it depends upon for important tasks – someone the organization relies on, and is handicapped when he or she i...

Data & Analytics

5 Ted Talks To Watch If You Want To Understand Big Data

As a Creative Director and a Mechatronics Engineering student, I am a compulsive researcher. There is so much to learn about new technologies and data...

Data & Analytics

The marketing gold people leave behind

It’s a common occurrence - That nervous feeling that comes with paying high marketing costs to bring people to your site for the slight possibility of...

Data & Analytics

Is Dirty, Outdated Data Killing Your Dealership's Profits?

Dealerships have an epidemic on their hands, one that’s growing out of control and killing their profits. It’s happening in every showroom from coast ...

Video Sales & Marketing

ePush! Insights #11: Is email marketing dead?

With so many other ways to reach customers, it can seem like email is on its way out.  As a marketer, you want to be as effective and efficient as pos...

Video Sales & Marketing

ePush! Insights #09: Marketing Models for Generating Leads

In this video I explain the 3 most common models for generating leads and sales in the Automotive Industry, their hidden costs and risks, and how to d...

ePush! Leadership & Managing People

Today's youth are just weak... Not!

In response to a letter to the editor in the Tampa Bay Times that labeled today’s youth as brainwashed and weak, Eric Gerard, our VP of Operations, to...

Video

ePush! Insights #10: Increasing New Service RO's

We can agree that a dealership’s service department is considered the lifeblood of a store. Yet, some recent statistics show that 81% of people use a ...

ePush!

Our New Executive Project Manager Is Rocking Our World

 We are pleased to announce that Sabrina Lugo has joined the ePush! team as Executive Project Manager. Lugo will streamline workplace efficiencies, de...

Video

ePush! Insights #08: eAnalytix™

In this episode of ePush! Insights I introduce eAnalytix™, a customized digital strategy playbook that analyzes the rich data from all your digital ma...

Video

ePush! Insights # 07: Evidence Based Advertising

Today’s topic is about Evidence Based Advertising and the three “E”’s that are the cornerstone of our philosophy and it’s these 3 components  that sup...

Video

ePush! Insights #06: The Secret Sauce of CRM Reanimation - Part 2

On this episode,  I dive into the steps of ePush! CRM Reanimation™ - our proprietary Data Transformation process that turns your non-performing assets...