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Behavioral Data Is Ideal For Automotive Targeting Of Prospects

A longtime client and I were having lunch earlier this year when he voiced a complaint I’ve heard do...
Sean Marra Jul 23, 2018 10:27:54 AM

5 Must Have Ingredients of an Automotive Advertising Ad

It was Spring and I assigned an artist we’d just hired to design an email template for our automotiv...
Sean Marra Jul 2, 2018 9:00:23 AM

Marketing to Millennials: 6 Ways to Effectively Engage

With a population of over 75 million, Millennials are a target market that cannot be ignored. In fac...
Eric Thornsbrough Jun 25, 2018 5:36:42 AM

Who Just Spent All That Time On Your Car Dealer Website?

Two thousand people hit your website this month. You’ll get leads from 40 of them. Sixty, if you’re ...
Sean Marra Jun 25, 2018 5:35:51 AM

3 Powerful Benefits of Behavioral Advertising

Behavioral advertising has steadily become one of the most effective ways for businesses to market. ...
Eric Thornsbrough Jun 11, 2018 12:53:50 PM

A Closer Look at the Five Automotive Marketing Moments of Buyers

The car buying process has changed dramatically thanks to the internet and smart devices. Instead of...
Eric Thornsbrough Apr 25, 2018 8:10:29 AM

Four Types of Dealership Data That Boosts ROI

Research suggests that the cost of obtaining a new customer can be from five to 25 times the expense...
Eric Thornsbrough Apr 23, 2018 1:45:33 PM

Are Millennial Car Buying Trends Motivated By Technology.

Remember the days when a vehicle's make and model were the motivating factors for most buyers? Of co...
Eric Thornsbrough Apr 17, 2018 11:37:00 AM

3 Key Ways To Use Predictive Analytics in Email Marketing

The onslaught of digital marketing has definitely changed the landscape of how car dealerships marke...
Eric Thornsbrough Apr 17, 2018 11:28:54 AM

3 Automotive Marketing Strategies that Increase ROI

Car dealerships don't have to be told that the market is getting more competitive as automobile mark...
Eric Thornsbrough Apr 6, 2018 5:52:09 AM

How to Succeed In The Era of Customer Experience

Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also t...
Sean Marra Apr 5, 2018 5:01:18 PM

Turn Tech Features Into Profit From Advertising to Millennials

According to an article in Autoweek, Millenials, a generation born between the years of 1980 and 200...
Eric Thornsbrough Mar 31, 2018 11:00:00 AM

How Car Dealership Marketing is changing in 2018

Car Buying in 2018 Buying a car gets easier and easier every year. According to a study by Cox Autom...
Eric Thornsbrough Mar 30, 2018 9:17:55 AM

How to Use Geofencing Marketing to Increase Sales & Customer Retention

Geofencing is a technology that allows dealerships to reach out in real time to prospective customer...
Sean Marra Mar 5, 2018 9:52:05 AM

Automotive Marketing With Facebook

Facebook over the past decade has become of the world's largest Social media companies with an astou...
Eric Thornsbrough Feb 15, 2018 4:33:24 PM

Maximize ROI with Automotive Direct Mail

Direct mail marketing is a familiar term to many because throughout the years delivering materials v...
Sean Marra Feb 5, 2018 9:16:47 PM

Choosing an Automotive Advertising Agency For Your Digital Needs

Digital advertising is clearly one of the main methods by which automotive dealerships are generatin...
Sean Marra Jan 30, 2018 6:04:58 AM

Is Dirty, Outdated Data Killing Your Dealership's Profits?

Dealerships have an epidemic on their hands, one that’s growing out of control and killing their pro...
Sean Marra Jan 23, 2018 1:30:00 PM

The importance of up to date data in your CRM

Ask a customer management professional to name the Number One killer of effective CRM systems, and y...
Eric Thornsbrough Jan 23, 2018 1:07:00 PM

How Mobile Apps Are Changing The Car Buying Experience

Automotive retailing is shifting from a product and salesperson driven process to an experiential cu...
Sean Marra Jan 12, 2018 9:42:09 AM

Reaching the Millennial Demographics

Millennials, the adult generation in their 20s and early 30s right now, are shopping for cars in way...
Sean Marra Jan 3, 2018 3:38:34 PM

Email Marketing: The Way to Get a Huge Bang for Your Buck

These days, most people grab their smartphones and swipe through emails first thing in the morning. ...
Sean Marra Dec 23, 2017 11:33:00 AM

AI Machine Learning: What can it do for you?

While many marketers know that something within their large consumer-related data sets allows comput...
Sean Marra Dec 20, 2017 7:51:05 AM

Email Marketing: Endless Variety, Customization, and Results!

Marketing options have expanded over the years, but one of the most effective formats even after new...
Sean Marra Dec 13, 2017 12:20:46 PM

Artificial Intelligence For Car Dealers

Media today is full of trumpeting predictions about Artificial Intelligence. AI and machine learning...
Sean Marra Dec 1, 2017 5:52:18 AM

How to solve a key employee's absence problem.

Every dealership has a key employee whom it depends upon for important tasks – someone the organizat...
Eric Gerard Nov 15, 2017 8:38:00 AM

5 Ted Talks To Watch If You Want To Understand Big Data

As a Creative Director and a Mechatronics Engineering student, I am a compulsive researcher. There i...
Juliana Toro Nov 10, 2017 5:58:58 PM

The marketing gold people leave behind

It’s a common occurrence - That nervous feeling that comes with paying high marketing costs to bring...
ePush! Oct 31, 2017 11:00:00 AM

ePush! Insights #11: Is email marketing dead?

With so many other ways to reach customers, it can seem like email is on its way out.  As a marketer...
Sean Marra Sep 4, 2017 11:20:09 AM

ePush! Insights #09: Marketing Models for Generating Leads

In this video I explain the 3 most common models for generating leads and sales in the Automotive In...
Sean Marra Jul 17, 2017 9:55:24 AM

Today's youth are just weak... Not! So what is a Millennial?

In response to a letter to the editor in the Tampa Bay Times that labeled today’s youth as brainwash...
Eric Gerard Jul 10, 2017 2:12:03 PM

ePush! Insights #10: Increasing New Service RO's

We can agree that a dealership’s service department is considered the lifeblood of a store. Yet, som...
Sean Marra Jul 5, 2017 11:44:57 AM

Our New Executive Project Manager Is Rocking Our World

 We are pleased to announce that Sabrina Lugo has joined the ePush! team as Executive Project Manage...
Sean Marra May 25, 2017 12:31:16 PM

ePush! Insights #08: eAnalytix™

In this episode of ePush! Insights I introduce eAnalytix™, a customized digital strategy playbook th...
Sean Marra May 23, 2017 12:15:11 PM

ePush! Insights # 07: Evidence Based Advertising

Today’s topic is about Evidence Based Advertising and the three “E”’s that are the cornerstone of ou...
Sean Marra May 9, 2017 5:19:05 PM

ePush! Insights #06: The Secret Sauce of CRM Reanimation - Part 2

On this episode,  I dive into the steps of ePush! CRM Reanimation™ - our proprietary Data Transforma...
Sean Marra Apr 27, 2017 9:05:04 AM

ePush! Insights #05: The Secret Sauce of CRM Reanimation™ - Part 1

Today on this episode we’re going to dive into the 6 steps of ePush! CRM Reanimation™… our proprieta...
Sean Marra Apr 26, 2017 7:12:12 PM

Dirty Data And The Cost of Lost Opportunities

Dirty Data is said to cost business Trillions of dollars in lost opportunities per year. How much is...
Eric Thornsbrough Apr 26, 2017 8:37:04 AM

ePush! Insights #02: What is Reanimation™ - Part 2

Sean Marra, CEO of ePush! answers questions regarding ePush! Reanimation™ a proprietary program that...
Sean Marra Apr 26, 2017 8:19:03 AM

ePush! Insights #1: What is Reanimation - Part 1

On the first episode of ePush! Insights I explain what is CRM Reanimation, the data transformation p...
Sean Marra Apr 26, 2017 8:16:27 AM

Automotive Disruptive Marketing Defined

Tradition is great when it comes to Thanksgiving and the Fourth of July. But in a world where commun...
Eric Thornsbrough Apr 5, 2017 6:24:06 PM

3 Reasons CRM Data Mining is Essential to Your Business

We’d like to tell you a story about a hero.
Eric Thornsbrough Mar 7, 2017 9:47:13 AM

How To Create the Ultimate Conquest Marketing Strategy

Are you seeking new digital traffic on your website, and more foot traffic in your physical store?
Eric Thornsbrough Dec 5, 2016 2:00:23 AM

3 Essentials of Automotive Advertising

As automotive advertisers, we all have our preferences and partialities, and so our preconceived lea...
Eric Thornsbrough Nov 23, 2016 10:26:15 AM

Automotive Finance in Cross Hairs of Extreme Millennial Makeover

Do you know anybody that would look back on their first car purchase and say “Ahh, I miss the good o...
Zach Kempf Nov 8, 2016 7:48:12 AM

Facts About Bots and Email Security

For a concerned advertiser, today's email marketing environment may resemble the Wild West more than...
Eric Thornsbrough Nov 8, 2016 7:03:52 AM

What Used-Car Dealers Need to Know About CRM

 Today’s car-buying marketplace demands nothing less than a connected, personalized customer experie...
Zach Kempf Sep 27, 2016 8:34:00 AM

Automotive Email Campaign Questions You Should Consider

In today’s digital world, where everybody is connected to the web, to their email and to their texti...
Eric Thornsbrough Sep 27, 2016 8:05:35 AM

How Auto Retailers Can Use Email Marketing to Their Advantage

Automotive Email Marketing, particularly in the acquisition, retention, and reactivation of automoti...
Eric Thornsbrough Sep 8, 2016 10:31:26 AM

3 Key Areas of Focus to Have Long-Term Success With Automotive Email Marketing

You initiate your campaign to target a specific segment in your market. Then what? You might be miss...
Eric Thornsbrough Aug 24, 2016 12:08:31 PM

The 3 Trillion-Dollar Dirty Data Epidemic Facing Dealerships Nationwide

Dealerships have an epidemic on their hands, one that’s growing out of control and killing their pro...
Eric Thornsbrough Aug 15, 2016 6:31:00 PM

12 Areas of Focus to Improve Your BDC Process

On average, dealership’s are spending between $300 and $522 per vehicle to get calls, leads and show...
Sara Shabana Jul 7, 2016 4:05:00 PM

3 Simple Ways to Use Behavioral Data to Grow Your Dealership

For the past few years, dealers more than ever began leveraging the power of business intelligence a...
Eric Thornsbrough Jul 6, 2016 10:36:51 AM

26 Crazy Facts You Never Knew About Google

Learn 26 facts you probably never know about Google. This fun Infographic depicts the online giants ...
Eric Thornsbrough Apr 24, 2016 9:56:43 AM

900+ Digital Interactions BEFORE Purchase

 Auto dealership's and marketers alike understand that the average research timeline for a new car p...
Eric Thornsbrough Apr 24, 2016 8:39:43 AM

American Muscle Cars

Muscle Cars of America...What makes these beauties still strong today!
Eric Thornsbrough Mar 22, 2016 10:54:09 AM

3 Innovative Ways Car Dealers Use Non-Cash Incentives to Close Deals

From factory rebates to free upgrades to free car washes, new and used car dealerships nationwide us...
Melissa Terzi Mar 21, 2016 1:08:00 PM

Why the Human Connection Isn't as Bad as You Think

Do you remember your first car? Of course you do! Even though it was a beat up old whatever nearing ...
Sherry Brown Mar 6, 2016 12:51:46 PM

7 Biggest Direct Mail Blunders

Copying is the sincerest form of flattery. I pay attention to what Fortune 500 companies are doing, ...
Sherry Brown Jan 25, 2016 8:52:54 AM

Automotive Disruption From The Bay Area To Atlanta

Never has the traditional automotive business model been under constant siege as it is today from mu...
Zach Kempf Dec 22, 2015 9:15:21 AM

Is Direct Mail Dead?

We are in the digital age. You’re nobody unless you have a website, Facebook page, Twitter, Instagra...
Eric Thornsbrough Nov 12, 2015 9:53:58 AM

5 Reasons why hiring millenials is good

There is a reason why Millennials (aka Generation Y) people born from 1980-2000, have acquired a set...
Sean Marra Oct 15, 2015 2:03:47 PM

Emerging dealerships run on proven digital technology

As your dealership grows, so does the involvement of technology and the need for digital services. Y...
Eric Thornsbrough Sep 15, 2015 5:50:36 PM

Your CRM May Be A Bad Fit

Today’s car buying marketplace demands nothing less than a connected, personalized customer experien...
Zach Kempf Sep 8, 2015 1:40:06 PM

3 Reasons Why Your Dealership Needs to Be Mobile

Today’s consumers are always on the go and constantly connected with their digital devices.  A recen...
Zach Kempf Jun 23, 2015 5:41:46 PM

What The Experts Are Saying About Direct Mail vs. Digital

 When the Direct Marketing Association released their 2015 DMA Response Report the data was very pos...
Eric Thornsbrough Jun 22, 2015 6:44:04 AM

How Digital Automotive Marketing is Influencing Today’s Consumers

One Billion Dollars Per Year ($1-Billion!). That's how much America's auto dealers will bump their d...
Eric Thornsbrough Jun 2, 2015 7:09:33 AM

The Recipe to a Successful Automotive Digital Marketing Campaign

Today's consumers are more connected, empowered and informed than ever before, and with their easy a...
Eric Thornsbrough Jun 2, 2015 6:57:58 AM

5 Warning Signs Your Online Provider is Taking You to The Cleaners!

I spend a lot of quality time with auto dealers, and am often surprised at the state of their online...
Zach Kempf May 13, 2015 7:32:31 AM

Simplifying Dealership CRM Technology

  This article originally appeared in the February 2015 issue of Used Car Dealer Magazine. By Zack K...
Zach Kempf May 13, 2015 7:25:14 AM

Email Marketing for Automotive Dealers: Myths vs. Facts

The need for online marketing has grown exponentially in recent years for businesses of all sizes an...
Eric Thornsbrough Mar 17, 2015 7:39:50 AM

Reasons to Invest in an Automotive Digital Marketing Campaign

Retail automotive marketing isn't a game for amateurs. So many market forces play on new and used ca...
Sean Marra Mar 11, 2015 9:33:19 AM

6 Steps to Automotive Email Marketing that Dramatically Increase Sales

A few years ago, with the advent of Social Media and Mobile, many marketers thought that email would...
Eric Thornsbrough Jan 29, 2015 8:51:51 AM

Easy Tips For Auto Dealers To Sell Online Prospects

Ten years ago, consumers would visit several dealerships before buying a vehicle including returning...
ePush! Sep 18, 2014 10:01:53 AM

Ideas For Your Morning Sales Meeting

 A successful sales machine runs on solid, high quality promotions that work together to achieve amb...
Eric Gerard Sep 9, 2014 10:08:09 AM

Digital Marketing Innovator ePush! Named to INC. 500

 St. Petersburg-based digital marketing innovator ePush! pushed competitors aside and earned a spot ...
Eric Thornsbrough Aug 21, 2014 10:15:46 AM

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